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Consolidated Pictures' purchase of the best-selling novel, Girl of the North , initiates a two-year search for a leading lady that extends to all corners of the country, and ends when studio publicist Jimmy Sutton journeys to Bergen, Minnesota to escort schoolteacher Trudi Hovland back to Hollywood for a screen test. At first reluctant, Trudi is persuaded by Jimmy to return with him, and her performance so impresses the studio production chief that she is awarded the part. To build Trudi up, Jimmy concocts a romance between her and leading man Roger Maxwell, thus infuriating Roger's girl friend, Jean Varick. To appease Jean, Jimmy suggests that Roger need only be seen with Trudi while he, Jimmy, will send love notes and flowers in Roger's name. Jimmy's scheme backfires when he falls in love with Trudi himself, while Trudi falls in love with Roger's notes. Trudi's romance is shattered when a jealous Jean announces that it has all been a publicity stunt, after which she flies back to Minnesota. When Trudi's film is a great success at its premiere, Jimmy's boss tricks him into following her to Minnesota to bring her back. Upon his arrival, Jimmy learns that Trudi has eloped with her old beau, Willie Hogger, and after confessing to Trudi's aunt Phoebe that he really loves her niece, Phoebe and Jimmy race to stop the wedding. They arrive just in time, and true love wins out when Jimmy convinces Trudi that he really loves her and is promoted from second to first fiddle.